ICA Bacon range
Sales material developed for ICA’s bacon range, designed to support the sales force in presenting product assortments, pricing structures and range strategies to retail buyers. The material focused on clarity, comparability and ease of use, enabling structured dialogue around listings, shelf space and campaign planning.
Jästbolaget – Sales force & POS material
Sales and in-store communication material for Jästbolaget, supporting the sales force with product information, range overviews and campaign concepts. The project also included POS material for retail environments, ensuring consistent messaging between sales meetings and in-store execution across multiple baking yeast products.
ica organic dairy range
The brochure was developed with a clear understanding of the practical needs of FMCG sales teams when meeting in-store category managers. The material translates strategy, assortment and campaign arguments into concise, visually structured talking points that support quick decision-making in a retail environment. By combining commercial rationale, brand storytelling and clear visual hierarchy, the design helps the sales force communicate value, drive shelf discussions and strengthen collaboration with store partners.