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Brand & Identity

Brand systems, visual identities and design frameworks developed to support long-term brand growth and clarity.

From Shelf to Serving

Posted in Brand & Identity.

From Shelf to Serving Extending Snacks into Foodservice & Private Label Most innovation in snacks happens in flavor. But in foodservice, the product is not just consumed, it is served. This case explores what happens when packaging is designed not for transport or shelf presence, but...

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Strategi som dialog

Posted in Brand & Identity.

Strategi som Dialog Cover design for a book by Kristian Norling When Kristian Norling wrote Strategy as Dialogue, the book needed a visual expression that reflects its core idea: that strategy is not a document, but a living, ongoing dialogue. The cover is built on a deliberately...

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Tingsvalvet Financial reports

Posted in Brand & Identity.

Tingsvalvet Financial reports Editorial design for annual and quarterly financial reports developed for Tingsvalvet, focused on clarity, structure and visual storytelling. The work translates complex financial data into accessible layouts and graph systems that communicate progress and...

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Vallentuna Centrum

Posted in Brand & Identity, Campaigns & Launches.

Vallentuna Centrum – Brand Strategy & Identity System Repositioning a local retail centre through brand strategy, visual identity and a scalable communication system. Vallentuna Centrum lacked a clear purpose, fragmented communication and a weak position in a highly competitive retail...

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Format Before Shelf Space

Posted in Brand & Identity, Packaging & Retail.

Format Before Shelf Space A Concept Case Within the Snack Category The snack aisle is one of the most competitive spaces in grocery retail. Strong brands. Established habits. High promotional pressure. Most innovation happens in flavor, not in format. This concept explores a different...

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Swecon service van branding

Posted in Brand & Identity.

Swecon service van branding Brand guidelines for vehicle striping and fleet branding, developed for Swecon to ensure consistent visual identity across thousands of service vehicles in multiple European markets. Over several months I worked closely with Swecon to create a comprehensive...

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Roltex brand identity system

Posted in Brand & Identity.

Roltex brand identity system Brand guidelines and visual system developed following the merger between August Lundh (Eskilstuna) and the Belgian company Roltex, creating a unified and scalable visual identity for the new organisation. Core identity system The first part of the guideline...

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Restaurant campaigns & branding

Posted in Brand & Identity.

Restaurant campaigns & branding Selected branding and campaign work developed for restaurants and restaurant chains, including menu design, visual identity elements and promotional material. The projects focused on creating consistent visual expressions that support concept, atmosphere and...

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Zetterbergsgymnasiet

Posted in Brand & Identity.

Zetterbergsgymnasiet When Zetterbergsgymnasiet welcomed its first students, they needed a complete design strategy — including a brand identity and visual system. A complete visual identity developed for Zetterbergsgymnasiet, covering brand strategy, logo design, design system and brand...

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Vårgårda Ris

Posted in Brand & Identity, Packaging & Retail.

AXA Vårgårda Ris En ikon från 70-talet – uppdaterad för att leva vidare AXA Vårgårda Puffat Rostat Ris är en av de där produkterna som “alltid har funnits”. Många upplever att designen sett likadan ut sedan 70-talet. Det stämmer nästan – men inte helt. Under min tid på Lantmännen fick jag...

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