LOOP Nicotine Pouches

Art direction for digital campaign material where I developed a scalable visual system for continuous rollout for Loop nicotine pouches, supporting both individual product launches and ongoing monthly communication.

Because of strict regulatory constraints in the nicotine category, the visual concept required a clean and controlled expression while still conveying the brand’s energetic and contemporary identity. I created a graphic approach that balanced clarity with personality, using strong colour contrasts, precise typography and restrained motion to maintain impact within permitted boundaries.

The system was designed for scalability, allowing efficient production of monthly campaign batches while ensuring consistency across formats and platforms. This created a recognisable and flexible visual framework supporting Loop’s continued product launches and brand presence in digital channels.

The work also included art direction for animated campaign assets and banner production across multiple formats. I defined motion principles and visual direction to ensure consistency with the brand identity while adding energy and clarity to product communication across launches and ongoing campaigns.