Langhe Rosso
Langhe Rosso is positioned as an accessible entry point, and the design mirrors that simplicity. A clean background and straightforward typography keep the focus on clarity. The ad feels open and welcoming, while remaining part of the same visual family.
Barbera d’Alba Superiore
For Barbera I worked with a lighter, more open background to match the wine’s lively character. The typography feels a bit more expressive, giving the ad energy without breaking the overall consistency. The goal was to suggest freshness while keeping a clean, controlled layout.
No Name
“No Name” allowed for a more playful tone. The handwritten typography and conversational message reflect the wine’s unconventional identity. Even with the lighter approach, the structure still ties it back to the overall Borgogno system.
Barolo Riserva
With the Riserva I kept the expression darker and more minimal. The background recedes to let the bottle stand out, reinforcing a sense of depth and maturity. The typography is understated, supporting a quiet, concentrated mood.
Barolo Classico
Barolo Classico is structured and elegant, and the design follows that direction. A deep, saturated background and restrained typography give the ad a calm, focused presence. I aimed for a composition that feels balanced and deliberate, echoing the wine’s precision.
Santa Vittoria
For Santa Vittoria I wanted the ad to feel warm and generous, reflecting the wine’s blended and approachable character. The bold background and clear typography create a strong, simple frame around the bottle. The idea was to let the wine feel inviting while still carrying the weight of the Borgogno brand.