Category: Campaigns

Selected integrated campaigns built around strong ideas, combining strategy, storytelling and execution across multiple channels and formats.

LO Ung Visual Identity & Guidelines

Posted in Brand & Identity, Campaigns.

LO Ung – #najsjobb – Visual Identity & Guidelines Annual campaign informing young people about their rights at work, bold, clear, and empowering. Concept, design, and execution. The visual identity was developed as a complete design system, including logo, typography, colour palette and...

Selected wine campaign concepts

Posted in Campaigns, Production & Craft.

Selected wine campaign concepts Over several years, I led and produced a high volume of creative work for a couple of Stockholm’s leading wine importers. The work covered everything from early concept development to finished executions in print, outdoor, and digital advertising, as well...

LO Ung – Film & Social Content

Posted in Campaigns, Films.

LO Ung – #najsjobb – Film & Social Content Film and social content developed for LO Ung as part of the campaign Najs jobb, including three short-form campaign films and a series of opinion-driven interviews. All films were based on real stories submitted to LO’s help hotline, using...

Clas Ohlson seasonal photo shoots

Posted in Campaigns, Production & Craft.

Clas Ohlson seasonal photo shoots Building, designing, and directing seasonal photo shoots and adapting visuals into adverts, keeping the brand consistent, relevant, and engaging year-round. Always with close contact with the client to assure relevance and on-brand execution. ...

LO Ung – Print & Campaign material

Posted in Campaigns, Production & Craft.

LO Ung – Print & Campaign material Campaign material and printed communication developed for LO Ung, translating the visual identity into practical outreach tools used in schools, public spaces and youth environments. The work focused on creating clear, accessible and engaging material that...

José Maria Da Fonseca

Posted in Campaigns, Production & Craft.

José Maria da Fonseca, Brand Communication Marketing and visual communication for José Maria da Fonseca, a historic Portuguese wine house, across several products in the Swedish market. Periquita Rosé 0% I developed marketing and communication material for multiple José Maria da Fonseca...

Sparkling wine photo series

Posted in Campaigns.

Sparkling wine photo series Photo direction for three sparkling wines, each developed with a distinct visual world while sharing a common sense of freshness, elegance and everyday celebration. The imagery focuses on placing the products in real, tactile situations — light, food, materials and...

Transavia Homecoming

Posted in Campaigns, Films.

Transavia Team Thuisbrengers (homecoming team) Transavia created Team Thuisbrengers, a five-part branded content series documenting the journey to collect a new Boeing 737-800 from the Boeing factory in Seattle. The series follows a group of selected travellers and the crew, including Dutch...

Borgogno – A unified voice across a wine portfolio

Posted in Brand & Identity, Campaigns.

A unified voice across a wine portfolio For the Italian wine house Borgogno, the challenge was to create a coherent advertising approach that strengthened the master brand while clearly differentiating individual wines and price segments. The goal was not to create one campaign, but a flexible...

Tom of Finland Vodka – Digital Pre-Launch & UX Strategy

Posted in Campaigns, Digital & UX.

Tom of Finland Vodka— Digital Pre-Launch & UX Strategy Digital pre-launch strategy and UX design for the Swedish introduction of Tom of Finland Vodka, built to generate demand in a saturated spirits market. To support the Swedish launch of the Finnish vodka Tom of Finland, I designed a...

Category: Campaigns

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