Category: Packaging & POS

Packaging design and in-store communication for retail and FMCG brands, bridging brand strategy with physical customer experience.

Asics instore material

Posted in Packaging & POS, Production & Craft.

Asics Instore Material Bringing the Asics brand into stores across Scandinavia through consistent artwork and graphic applications. Typical work for the Asics brand involved breaking products down to a technical level, presenting performance features in a clear and educational way. The goal...

Upgrit – Print & Packaging

Posted in Packaging & POS, Production & Craft.

Upgrit – Supplements Packaging upgrades, illustrations, and artwork for a full range of supplements — design that makes well-being visible. Upgrit – Packaging design Packaging design and visual development for Upgrit, a supplement brand focused on performance and health. The work included...

Format Before Shelf Space

Posted in Brand & Identity, Packaging & POS.

Format Before Shelf Space A Concept Case Within the Snack Category The snack aisle is one of the most competitive spaces in grocery retail. Strong brands. Established habits. High promotional pressure. Most innovation happens in flavor, not in format. This concept explores a different...

Lantmännen – Print & Packaging

Posted in Packaging & POS, Production & Craft.

Lantmännen – Package design & Print Print and packaging work for Lantmännen, spanning a wide range of product categories and brand expressions. The projects included both new product launches and ongoing brand communication, combining packaging design with printed material and in-store...

Vårgårda Ris

Posted in Brand & Identity, Packaging & POS.

AXA Vårgårda Ris En ikon från 70-talet – uppdaterad för att leva vidare AXA Vårgårda Puffat Rostat Ris är en av de där produkterna som “alltid har funnits”. Många upplever att designen sett likadan ut sedan 70-talet. Det stämmer nästan – men inte helt. Under min tid på Lantmännen fick jag...

START! Fullkornslight

Posted in Brand & Identity, Packaging & POS.

START! Fullkornslight When a sub-brand follows a trend – but leaves the core equity behind During the peak of the whole-grain wave, START introduced the sub-brand Fullkornslight. The ambition was clear: respond to growing health awareness and position START within a lighter, more wholesome...

START! Premium

Posted in Brand & Identity, Packaging & POS.

START! Premium – Sensation & Fantasia Balancing premium signals with brand integrity At a time when the confectionery category was elevating itself through gold foil, embossing and indulgent cues, START explored the idea of moving further upmarket. The result was START! Premium — a...

AXA Wholegrain smoothie

Posted in Brand & Identity, Packaging & POS.

AXA Fullkorns-smoothie Designing clarity for a product without a category Back in the whole-grain day, AXA launched a drinkable whole-grain breakfast positioned as a “Fullkorns-smoothie”. Not juice. Not yoghurt. Not porridge. Between Categories I was responsible for packaging design,...

Bageri Skogaholm — Next Generation Packaging

Posted in Packaging & POS, Production & Craft.

Bageri Skogaholm — Next Generation Packaging Design and artwork for four new bread products under the classic Swedish brand Bageri Skogaholm, redefining the visual direction of the range and setting the foundation for a broader brand refresh. I designed and produced packaging for four new...

START! Crisp’n Crunch

Posted in Brand & Identity, Packaging & POS.

START! Crisp’n Crunch Concept, packaging design and launch of a new product line within the iconic Swedish granola brand START!. I led the development of START! Crisp n Crunch from initial concept to finished market launch. The work included naming, design concept, photo...

Category: Packaging & POS

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