Educational printed brochure developed for Lidbree, an anaesthetic gel used in gynaecological procedures. The art direction and copy concept was based on a survey exploring women’s preferences around pain during treatment. The resulting insight was used as the core communication idea, framed through the headline “If you ask women…”, followed by “We asked women, and they said…”.
The material was designed to support medical professionals with clear, accessible product information and a human-centred entry point to clinical communication.
Role: Art direction and design.