José Maria da Fonseca, Brand Communication

Periquita Rosé 0%

I developed marketing and communication material for multiple José Maria da Fonseca products in Sweden, adapting the brand’s heritage and visual identity to local retail and regulatory conditions. A key focus during summer was a non-alcoholic product within the portfolio, which could be marketed more freely under Swedish advertising regulations.

This product often acted as a visible ambassador for the wider brand, carrying much of the public-facing communication and reinforcing recognition for the full range. The work involved translating brand storytelling into outdoor spaces, retail material, campaign assets, and other visuals that balanced tradition with contemporary market presence.

Periquita Reserva

The project required close alignment between brand strategy, regulatory frameworks and practical retail communication, ensuring consistent expression across touchpoints while navigating the constraints of alcohol marketing. For the red wine Periquita Reserva, television advertising was occasionally aired via channels broadcasting from outside Sweden, allowing for a more expressive, lifestyle-oriented visual language than domestic advertising regulations typically permit.