LO Ung – #najsjobb – Film & Social Content
Film and social content developed for LO Ung as part of the campaign Najs jobb, including three short-form campaign films and a series of opinion-driven interviews. All films were based on real stories submitted to LO’s help hotline, using authentic workplace experiences to raise awareness around young employees’ rights.
The campaign used the hashtag #najsjobb as a central distribution and engagement tool, encouraging young people to share their own experiences and stories across social platforms. The films translated real cases into accessible and relatable storytelling, designed to spark discussion and lower the threshold for seeking help.
Workplace safety
Based on a true story where an employee felt forced to protect cash and goods at personal risk. The film addressed workplace safety and boundaries, highlighting the importance of understanding employee rights in vulnerable situations.
Working hours & scheduling
Based on a real case involving unclear working schedules and employers refusing to provide proper information about working hours. The story explored insecurity and power imbalance in temporary and youth employment.
fair pay
Based on a true story where employees were not compensated during low sales periods. The film focused on fair pay and contractual rights in casual and seasonal work.
Over the four-year campaign period, the interview format was continuously updated and refreshed, with new questions and participants each summer to keep the content relevant and current. The visual expression evolved over time, while maintaining a consistent campaign identity.
Do you need a written employment contract?
We went out on the streets to ask people what actually applies – do you know your rights?
What does it mean to work under the table?
We went out on the streets to ask people what actually applies – do you know your rights? And obligations?
Why do you need an employment certificate?
We went out on the streets to ask people what actually applies – do you know your rights?