A dedicated campaign website was developed as a central information hub, but the primary focus of this work was on tangible, physical communication — designed to meet young people where they actually were.
Campaign material and printed communication developed for LO Ung, translating the visual identity into practical outreach tools used in schools, public spaces and youth environments. The work focused on creating clear, accessible and engaging material that could function in real-world distribution contexts.
The campaign included a range of physical formats, from folders and brochures used at events and school visits, to large-scale print advertising in public media. All material was designed to work both independently and as part of a coherent campaign system, supporting awareness, recognition and long-term engagement.
