Core identity system
The first part of the guideline focused on establishing the core identity system, including logo structure, safety areas, colour palette and typography. This section defined the fundamental visual rules that all communication should follow, ensuring consistency across print, digital and corporate material.
Applications & usage
The second part translated the identity system into practical applications, covering layout principles, graphic elements, advertising formats, social media expression and examples of correct and incorrect usage. The aim was to provide a clear, hands-on framework for everyday brand communication across markets and channels.