Over several months I worked closely with Swecon to create a comprehensive guideline system for the branding, striping and wrapping of their service vehicle fleet across Northern Europe. The project focused on translating brand identity into clear, production-ready rules that could be used by external partners, local production firms and regional teams.
The guidelines covered everything from logo placement, safety zones and color usage to vehicle-specific layouts, proportions and application principles. Special attention was given to real-world conditions — different vehicle models, local regulations, varying production standards and multiple languages — ensuring that the system was both consistent and practical to apply at scale.
The final document became a central operational tool for maintaining brand consistency across thousands of vehicles, balancing strict visual control with the flexibility required for everyday production environments.
Role: Layout strategy, art direction and design.