The work resulted in a comprehensive brand document including logo, visual identity, communication principles and media guidelines. A modern colour palette and typographic system were developed to ensure consistency, clarity and long-term usability across all touchpoints.
The guidelines were designed to function as a practical tool for daily communication, making it easy for both internal teams and external partners to apply the identity correctly.
The visual expression was inspired by the people working in and around the shopping centre, using a friendly, inclusive and locally grounded tone. Photography and layout principles were refined to create a more coherent and recognisable look across campaigns, signage and printed material.
The identity system was extended into social media and advertising, with flexible graphic elements that could adapt to different seasons, events and partners while staying true to the core guidelines.
By each entrance to the mall, the new logo shines bright.