A complete visual identity developed for Zetterbergsgymnasiet, covering brand strategy, logo design, design system and brand guidelines. The project included development of core visual elements such as colour palette, typography, graphic components and layout principles, forming a flexible identity system for both digital and printed communication.
The logo is built around the concept of strength and forward momentum, combining the familiar symbolism of a shield with a contemporary, three-dimensional interpretation of the letter “Z”. The result is a mark that communicates stability and protection, while also expressing progression and ambition — qualities aligned with the school’s educational values.
The identity was documented in a comprehensive brand guideline, providing clear direction for future use across internal and external communication. The system was designed to be robust yet adaptable, supporting a wide range of applications from marketing material to everyday school communication.
Role: Brand strategy, art direction and design.
