Category: Brand & Identity

Brand systems, visual identities and design frameworks developed to support long-term brand growth and clarity.

Vallentuna Centrum

Posted in Brand & Identity, Production & Craft.

Vallentuna Centrum Vallentuna Centrum lacked a clear purpose, direction and visual identity. The project focused on defining a brand strategy and building a complete visual system to support communication across physical, digital and social channels. Retail Brand Strategy & Visual...

LO Ung Visual Identity & Guidelines

Posted in Brand & Identity, Campaigns.

LO Ung – #najsjobb – Visual Identity & Guidelines Annual campaign informing young people about their rights at work, bold, clear, and empowering. Concept, design, and execution. The visual identity was developed as a complete design system, including logo, typography, colour palette and...

Format Before Shelf Space

Posted in Brand & Identity, Packaging & POS.

Format Before Shelf Space A Concept Case Within the Snack Category The snack aisle is one of the most competitive spaces in grocery retail. Strong brands. Established habits. High promotional pressure. Most innovation happens in flavor, not in format. This concept explores a different...

Swecon service van branding

Posted in Brand & Identity.

Swecon service van branding Brand guidelines for vehicle striping and fleet branding, developed for Swecon to ensure consistent visual identity across thousands of service vehicles in multiple European markets. Over several months I worked closely with Swecon to create a comprehensive...

Roltex brand identity system

Posted in Brand & Identity.

Roltex brand identity system Brand guidelines and visual system developed following the merger between August Lundh (Eskilstuna) and the Belgian company Roltex, creating a unified and scalable visual identity for the new organisation. Core identity system The first part of the guideline...

Restaurant campaigns & branding

Posted in Brand & Identity.

Restaurant campaigns & branding Selected branding and campaign work developed for restaurants and restaurant chains, including menu design, visual identity elements and promotional material. The projects focused on creating consistent visual expressions that support concept, atmosphere and...

Zetterbergsgymnasiet

Posted in Brand & Identity.

Zetterbergsgymnasiet When Zetterbergsgymnasiet welcomed its first students, they needed a complete design strategy — including a brand identity and visual system. A complete visual identity developed for Zetterbergsgymnasiet, covering brand strategy, logo design, design system and brand...

Swedish Fortifications Agency brand communication

Posted in Brand & Identity.

Internal Brand Communication Internal brand and culture campaign for the Swedish Fortifications Agency, focused on strengthening organisational identity and employee pride by highlighting the diversity of roles and expertise within the organisation. Swedish Fortifications Agency – Mitt...

Vårgårda Ris

Posted in Brand & Identity, Packaging & POS.

AXA Vårgårda Ris En ikon från 70-talet – uppdaterad för att leva vidare AXA Vårgårda Puffat Rostat Ris är en av de där produkterna som “alltid har funnits”. Många upplever att designen sett likadan ut sedan 70-talet. Det stämmer nästan – men inte helt. Under min tid på Lantmännen fick jag...

START! Fullkornslight

Posted in Brand & Identity, Packaging & POS.

START! Fullkornslight When a sub-brand follows a trend – but leaves the core equity behind During the peak of the whole-grain wave, START introduced the sub-brand Fullkornslight. The ambition was clear: respond to growing health awareness and position START within a lighter, more wholesome...

Category: Brand & Identity

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