Brand & Identity

Brand systems, visual identities and design frameworks developed to support long-term brand growth and clarity.

START! Fullkornslight

Posted in Brand & Identity, Packaging & Retail.

START! Fullkornslight When a sub-brand follows a trend – but leaves the core equity behind During the peak of the whole-grain wave, START introduced the sub-brand Fullkornslight. The ambition was clear: respond to growing health awareness and position START within a lighter, more wholesome...

LO Ung – Print & Campaign material

Posted in Brand & Identity, Campaigns & Launches.

LO Ung – Print & Campaign material Campaign material and printed communication developed for LO Ung, translating the visual identity into practical outreach tools used in schools, public spaces and youth environments. The work focused on creating clear, accessible and engaging material that...

Nexi (Nets) Nordic Payment Report

Posted in Brand & Identity, Digital Experiences.

Nexi (Nets) Annual Payment Report Elevating an annual payment report into a modern, engaging publication, making consumer insights resonate across the Nordics. Editorial design for The Nets Nordic Payment Report, including a complete redesign of layout and data visualisation, transforming...

Nacka municipality website redesign

Posted in Brand & Identity, Digital Experiences.

Nacka municipality website redesign Service web redesign for Nacka Municipality, focused on consolidating internal and external digital platforms into a single, coherent service environment for citizens, employees and suppliers. Before Project overview Nacka Municipality previously...

START! Premium

Posted in Brand & Identity, Packaging & Retail.

START! Premium – Sensation & Fantasia Balancing premium signals with brand integrity At a time when the confectionery category was elevating itself through gold foil, embossing and indulgent visual cues, START explored the idea of moving further upmarket. The result was START!...

Les Fumées Blanches

Posted in Brand & Identity, Campaigns & Launches, Film & Storytelling.

Les Fumées Blanches – Campaign & Activation Campaign development and activation for one of Sweden’s best-selling wines, focused on keeping the brand relevant, visible and approachable across changing audiences and seasonal moments. The work combined concept development, film, on-site...

AXA Wholegrain smoothie

Posted in Brand & Identity, Packaging & Retail.

AXA Fullkorns-smoothie Designing clarity for a product without a category Back in the whole-grain day, AXA launched a drinkable whole-grain breakfast positioned as a “Fullkorns-smoothie”. Not juice. Not yoghurt. Not porridge. Between Categories I was responsible for packaging design,...

Borgogno – A unified voice across a wine portfolio

Posted in Brand & Identity, Campaigns & Launches.

A unified voice across a wine portfolio For the Italian wine house Borgogno, the challenge was to create a coherent advertising approach that strengthened the master brand while clearly differentiating individual wines and price segments. The goal was not to create one campaign, but a flexible...

Gävleborg County Council intranet redesign

Posted in Brand & Identity, Digital Experiences.

Region Gävleborg – Digital Service & Strategy Digital planning and service design work for Region Gävleborg, supporting the region’s digital transformation strategy and public service accessibility. Project overview Region Gävleborg, a regional council responsible for healthcare, public...

Orange County Water District website redesign

Posted in Brand & Identity, Digital Experiences.

Orange County Water District – Public Information Platform Website redesign for the Orange County Water District (OCWD), focused on clear, accessible communication of complex water management information for residents, stakeholders and the broader public. Before Project overview OCWD...

START! Crisp’n Crunch

Posted in Brand & Identity, Packaging & Retail.

START! Crisp’n Crunch Concept, packaging design and launch of a new product line within the iconic Swedish granola brand START!. I led the development of START! Crisp n Crunch from initial concept to finished market launch. The work included naming, design concept, photo...

Brand & Identity

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