Snack O’chips package design
The brief was to create a design that could compete in a crowded snack category while maintaining a sense of quality within a value-driven retail environment. I chose a clean, classic visual direction, focusing on strong typography, clear flavor differentiation, and a confident, timeless aesthetic rather than following short-lived category trends.
The result was a distinctive design that stood apart on shelf and established a small but recognizable brand identity within the chain’s assortment, a collaboration that would later influence further product development with Svenska Lantchips.
Product line development; Vegetable chips
The follow-up project focused on developing a visual direction for Svenska Lantchips’ vegetable chip range. The process began with exploratory drafts that tested different brand architectures, color systems, and packaging expressions. From these explorations, a refined concept was selected and further developed into a final proposal.
Draft
Final
In the final stage, the chosen direction evolved into a positive synthesis — a mash-up of ideas shaped through close collaboration with the client. Svenska Lantchips has a strong internal culture of participation, and this project required balancing creative direction with stakeholder input while maintaining a coherent design vision.
The resulting product successfully reached retail shelves and was later exported to international markets, including the UK. For me, the project demonstrates an ability to move design forward in collaborative environments, aligning creative ambition with organizational dynamics to deliver commercially successful packaging.