Campaigns & Launches

Selected integrated campaigns built around strong ideas, combining strategy, storytelling and execution across multiple channels and formats.

WHAT IF?

Posted in Campaigns & Launches.

What if? Reframing a housing project that struggled to attract buyers in its local market. A strategic housing campaign designed to reposition newly built apartments in Eskilstuna by targeting Stockholm buyers and reframing distance, commuting and everyday life. The challenge wasn’t...

Vallentuna Centrum

Posted in Brand & Identity, Campaigns & Launches.

Vallentuna Centrum – Brand Strategy & Identity System Repositioning a local retail centre through brand strategy, visual identity and a scalable communication system. Vallentuna Centrum lacked a clear purpose, fragmented communication and a weak position in a highly competitive retail...

LO Ung Visual Identity & Guidelines

Posted in Brand & Identity, Campaigns & Launches.

LO Ung #najsjobb Visual Identity & Guidelines Annual campaign informing young people about their rights at work, bold, clear, and empowering. Concept, design, and execution. The visual identity was developed as a complete design system, including logo, typography, colour palette and...

Turning a complex place into a simple choice

Posted in Campaigns & Launches.

Turning a complex place into a simple choice. Positioning Eskilstuna as an easy, accessible and genuinely enjoyable place to spend time, by treating place branding with the same strategic rigor as product and public communication. Working with Destination Eskilstuna meant addressing a...

Farsta Centrum Fashion Week

Posted in Campaigns & Launches.

Farsta Fashion Week Retail communication concept for Farsta Centrum A retail activation turning local residents into the faces of a fashion campaign — celebrating the brands, people and atmosphere of Farsta Centrum. Bringing the community into the campaign Farsta Fashion started with an...

Selected wine campaign concepts

Posted in Campaigns & Launches.

Selected wine campaign concepts Over several years, I led and produced a high volume of creative work for a couple of Stockholm’s leading wine importers. The work covered everything from early concept development to finished executions in print, outdoor, and digital advertising, as well...

LO Ung – Film & Social Content

Posted in Campaigns & Launches, Film & Storytelling.

LO Ung – #najsjobb – Film & Social Content Film and social content developed for LO Ung as part of the campaign Najs jobb, including three short-form campaign films and a series of opinion-driven interviews. All films were based on real stories submitted to LO’s help hotline, using...

Clas Ohlson seasonal photo shoots

Posted in Campaigns & Launches, Film & Storytelling.

Clas Ohlson seasonal photo shoots Building, designing, and directing seasonal photo shoots and adapting visuals into adverts, keeping the brand consistent, relevant, and engaging year-round. Always with close contact with the client to assure relevance and on-brand execution. ...

LO Ung – Print & Campaign material

Posted in Brand & Identity, Campaigns & Launches.

LO Ung – Print & Campaign material Campaign material and printed communication developed for LO Ung, translating the visual identity into practical outreach tools used in schools, public spaces and youth environments. The work focused on creating clear, accessible and engaging material that...

José Maria Da Fonseca

Posted in Campaigns & Launches.

José Maria da Fonseca, Brand Communication Marketing and visual communication for José Maria da Fonseca, a historic Portuguese wine house, across several products in the Swedish market. Periquita Rosé 0% I developed marketing and communication material for multiple José Maria da Fonseca...

Events & Trade Fairs, Turning Presence into Interaction

Posted in Campaigns & Launches.

Events & Trade Fairs– Turning Presence into Interaction A selection of event and exhibition work across public sector, FMCG and B2B, focused on turning brand presence into something people actually engage with. Working with events and exhibitions has consistently been about more than...

Sparkling wine photo series

Posted in Campaigns & Launches.

Sparkling wine photo series Photo direction for three sparkling wines, each developed with a distinct visual world while sharing a common sense of freshness, elegance and everyday celebration. The imagery focuses on placing the products in real, tactile situations — light, food, materials and...

Campaigns & Launches

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