Skip to main content

Packaging & Retail

Packaging design and in-store communication for retail and FMCG brands, bridging brand strategy with physical customer experience.

Scented Candle Collection

Posted in Packaging & Retail.

Scented Candle Collection Packaging Production, Product Range Development & Content Creation This project focused on the development and expansion of a scented candle collection created for the fundraising market. The objective was to create products with strong consumer appeal while...

Continue reading

Asics instore material

Posted in Packaging & Retail.

Asics Instore Material Retail brand communication and in-store artwork developed for ASICS across Scandinavian retail environments. The work focused on translating the ASICS global brand identity into clear and consistent in-store communication. Artwork, typography and product graphics were...

Continue reading

Upgrit – Print & Packaging

Posted in Packaging & Retail.

Upgrit – Supplements Packaging systems, illustrations and visual assets developed to make complex health products feel clear, credible and easy to navigate. The work focused on evolving and extending the existing Upgrit packaging system across new products, formats and communication...

Continue reading

Format Before Shelf Space

Posted in Brand & Identity, Packaging & Retail.

Format Before Shelf Space A Concept Case Within the Snack Category The snack aisle is one of the most competitive spaces in grocery retail. Strong brands. Established habits. High promotional pressure. Most innovation happens in flavor, not in format. This concept explores a different...

Continue reading

Kungsörnen & AXA Packaging Systems

Posted in Packaging & Retail.

Kungsörnen & AXAPackaging Systems & Line Extensions Packaging concepts and scalable visual systems developed for Kungsörnen and AXA across multiple product launches, formats and retail categories. The work focused on expanding established FMCG brands through packaging systems and line...

Continue reading

Vårgårda Ris

Posted in Brand & Identity, Packaging & Retail.

AXA Vårgårda Ris En ikon från 70-talet – uppdaterad för att leva vidare AXA Vårgårda Puffat Rostat Ris är en av de där produkterna som “alltid har funnits”. Många upplever att designen sett likadan ut sedan 70-talet. Det stämmer nästan – men inte helt. Under min tid på Lantmännen fick jag...

Continue reading

START! Fullkornslight

Posted in Brand & Identity, Packaging & Retail.

START! Fullkornslight When a sub-brand follows a trend – but leaves the core equity behind During the peak of the whole-grain wave, START introduced the sub-brand Fullkornslight. The ambition was clear: respond to growing health awareness and position START within a lighter, more wholesome...

Continue reading

START! Premium

Posted in Brand & Identity, Packaging & Retail.

START! Premium – Sensation & Fantasia Balancing premium signals with brand integrity At a time when the confectionery category was elevating itself through gold foil, embossing and indulgent visual cues, START explored the idea of moving further upmarket.  The result was START!...

Continue reading

AXA Wholegrain smoothie

Posted in Brand & Identity, Packaging & Retail.

AXA Fullkorns-smoothie Designing clarity for a product without a category Back in the whole-grain day, AXA launched a drinkable whole-grain breakfast positioned as a “Fullkorns-smoothie”. Not juice. Not yoghurt. Not porridge. Between Categories I was responsible for packaging design,...

Continue reading

START! Crisp’n Crunch

Posted in Brand & Identity, Packaging & Retail.

START! Crisp’n Crunch Concept, packaging design and launch of a new product line within the iconic Swedish granola brand START!. I led the development of START! Crisp n Crunch from initial concept to finished market launch. The work included naming, design concept, photo...

Continue reading

Svenska Lantchips

Posted in Packaging & Retail.

Svenska Lantchips Sometime way back when, during a meeting with Svenska Lantchips about social media, the conversation shifted toward packaging strategy. With my background in FMCG packaging design, I was commissioned to develop two private label chip products for one of the retail chains,...

Continue reading