I led the development of START! Crisp n Crunch from initial concept to finished market launch. The work included naming, design concept, photo direction, artwork, typography and prepress, shaping a playful visual identity designed to stand out within the cereal category while remaining anchored in the established START brand.
The launch was supported by in-store communication and sales material, including retail signage and sales support assets, creating a consistent visual presence from packaging to point of sale. The project focused on translating brand recognition into a fresh, energetic shelf expression suited for a new audience.