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This is me,

how I think, work and build brands


I’m a curious, people-driven creative with a background in art direction and a strong focus on brand development. Over many years of hands-on work across campaigns, packaging and production, I’ve developed a way of thinking that connects idea, execution and long-term brand building.

I value trust, collaboration and long-term relationships, and I’m used to working in fast-moving environments where priorities shift and ideas need to turn into clear, effective communication without friction. I move between concept and execution, from shaping direction to refining details, always with the bigger brand picture in mind.

I stay close to the craft. Whether it’s sketching, refining layouts, preparing final artwork or supporting a team where needed, I believe strong brands are built not only in strategy, but in the consistency and quality of what reaches the real world.

Outside of work, I’m drawn to brutalist architecture and other forms of honest, functional art and design, a reminder that clear structure, strong ideas and material integrity often speak louder than decoration.

If this resonates, I’d be glad to connect, whether it’s about a role, a project or just exchanging thoughts.


Background & CV

With a strong focus on brand development, I bring over 20 years of experience as an Art Director and Creative Lead across FMCG, retail, public sector and brand-driven organisations.

My work spans brand identity, packaging, campaigns and digital communication, often in close collaboration with marketing, product and sales teams. I’ve worked both in-house and agency-side, and I’m used to taking ideas from early concept through to final delivery.

My background combines hands-on execution with a brand perspective, working with positioning, communication frameworks and scalable systems that support long-term brand development.

If you’d like a more detailed overview of my experience, roles and projects, feel free to download my CV.