Eskilstuna Kommunfastigheter – Vi gör Eskilstuna tillsammans

Turning strategic goals into a shared story, told by the people making them happen.

Eskilstuna Kommunfastigheter develops much more than buildings. The organisation creates homes, maintains schools and care facilities, runs important meeting places and helps make Eskilstuna safer, more sustainable and more inclusive. The challenge was to turn an extensive set of strategic goals and annual commitments into internal communication that felt relevant, engaging and human.

A collective voice

Instead of presenting the strategy through management or conventional corporate messaging, selected employees became the voices of the organisation.

The script moved between colleagues with different roles and responsibilities, connecting the long-term ambitions of the company with the work carried out every day. Together, their individual contributions formed one shared story about developing Eskilstuna.

The film culminated in a collective statement: Vi gör Eskilstuna tillsammans.

One story in several formats

The campaign consisted of one full-length film covering the organisation’s shared direction and priorities. Several shorter versions were also created for social media, each focusing on one or two parts of the story before returning to the shared closing scene.

The modular format made it possible to communicate both the bigger picture and individual commitments, while keeping the employees, their work and their collective contribution at the centre.

My role: Art Director