The visual identity was developed as a complete design system, including logo, typography, colour palette and graphic principles. The system was designed to be robust and flexible enough to support a long-term campaign, running over a four-year period with recurring annual activations.
The identity served as a foundation for all communication, from film and digital content to print, animations and giveaways, ensuring a consistent and recognisable expression across formats and channels throughout the lifespan of the campaign.
