Vårljus foster family recruitment campaign

The campaign consisted of a number of films, created for web and social media use. The first is  told from the perspective of biological children in families already caring for foster children — exploring both the challenges and rewards of welcoming someone new into the family.

A companion film in the same campaign, told from the perspective of foster parents, addressing those considering opening their home to foster children and sharing honest reflections on the realities, responsibilities, and rewards involved.

A campaign film from the client’s perspective, describing Vårljus’ mission to provide education, support systems, and ongoing guidance for foster families, children placed in foster care, municipalities, and social services.