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Selected wine campaign concepts

Over several years, I led and produced a high volume of creative work for a couple of Stockholm’s leading wine importers. The work covered everything from early concept development to finished executions in print, outdoor, and digital advertising, as well as social media concepts, storyboarding, and motion graphics.

Pierre Péters

Packed with visual contrast — bold typography meets classic imagery to signal confidence and sophistication.

Valle Reale Rosé

A refined yet expressive composition that draws the eye and evokes storytelling through visual rhythm.

Pierre Péters

Minimal and poised, letting form, space and type carry the voice with quiet authority.

Folklore

Rich tonal depth and clear messaging balance heritage cues with contemporary clarity.

Amorin

Clean hierarchy and sculpted placement create visual impact without visual noise.

Ramos Reserva

Balanced composition that captures light and texture, letting the product breathe on the page.

Rotari

Strategic negative space meets confident messaging for maximum clarity and focus.

Smart Dog

A striking execution that aligns tone, type and image to communicate quality with simplicity.


Mas Janeil

When working with a stongly reduced visual palette basically only typography, background and bottle, the static execution emphasizes purity.

Mas Janeil comes to life

The animated ad activates the label, letting it move and evolve to extend the story beyond the printed frame.