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Transavia Babyshower

When Transavia began transitioning its fleet from Boeing to Airbus, the arrival of the first new aircraft was framed as a “baby shower” – a concept deeply rooted in Dutch culture. A nationwide competition invited followers to win a place at the celebration, attracting thousands of entries and forming the basis for a multi-channel campaign.

The film introduced the campaign by following hangar and flight crew as they prepared for the “baby shower”. Balloons are inflated, ground markings polished, the hangar measured for the larger aircraft, and traditional Dutch cookies prepared for the celebration. Tool trollies rolling nicely (not that tools will be needed 😉). Everything seems ready – until it becomes clear that the names are still missing from the golden ticket to join the party.
Role: Script & film direction

The campaign was supported by a dedicated landing page where viewers could enter the competition and follow the story of the upcoming arrival. The page acted as the central hub for sign-ups, campaign information and updates, and was designed to extend the narrative from film into a clear and accessible digital experience.
Role: UX & craft

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