Lantmännen Cerealia brands – packaging & POS
The work covered the full packaging process, from early concept development and visual ideation to final artwork and production-ready files. This included adaptation across formats and product ranges, as well as hands-on involvement in prepress, print preparation and quality assurance at production partners.
Alongside the packaging, the projects included development of in-store POS material associated with new product launches, ensuring consistent brand expression across packaging and retail environments.
AXA [insert sport] Mackan Lingon
Summer edition product launch connected to the football World Cup, where the existing concept was adapted from ice hockey to national football culture. The work focused on packaging design and retail POS for a limited seasonal release.
Kungsörnen product line extension
Product line extension developed to strengthen the brand’s presence in category, using an existing hero product as the foundation for a scalable packaging system across multiple SKUs.
Print ads for Lantmännen Unibake
Lantmännen Unibake regularly required ad production based on a flexible grid system and a large image library. The work included layout, image selection, copywriting and final artwork for print production.
Seasonal Product Guide for Unibake
Lantmännen Unibake gathered their full product portfolio into annual product guides for major Swedish retailers, primarily ICA and Coop. The work included structuring large product ranges, layout design and production-ready final artwork.
Lantmännen Cerealia Strategy booklet
Lantmännen Cerealia produced a range of strategic documents, primarily used internally and for investors or visitors to headquarters. This particular project, which was set in Finnish and English, focused on employer branding and corporate positioning.