Campaigns & Launches

Selected integrated campaigns built around strong ideas, combining strategy, storytelling and execution across multiple channels and formats.

KLM CityTrips

Posted in Brand & Identity, Campaigns & Launches.

KLM CityTrips Developing a long-term campaign platform for KLM Holland, translating an established global brand into a flexible communication concept that could live consistently across multiple channels and destinations. The challenge wasn’t to reinvent KLM’s visual identity,...

Transavia Homecoming

Posted in Campaigns & Launches, Film & Storytelling.

Transavia Team Thuisbrengers (homecoming team) Transavia created Team Thuisbrengers, a five-part branded content series documenting the journey to collect a new Boeing 737-800 from the Boeing factory in Seattle. The series follows a group of selected travellers and the crew, including Dutch...

Launching Dustin in a new international market

Posted in Campaigns & Launches.

Launching Dustin in a new international market Integrated campaign introducing a Swedish IT supplier to the Netherlands “The new guy from IT”: a simple way to make an unknown brand instantly familiar Making a new brand easy to understand Entering a new market meant introducing Dustin to...

Les Fumées Blanches

Posted in Brand & Identity, Campaigns & Launches, Film & Storytelling.

Les Fumées Blanches – Campaign & Activation Campaign development and activation for one of Sweden’s best-selling wines, focused on keeping the brand relevant, visible and approachable across changing audiences and seasonal moments. The work combined concept development, film, on-site...

Borgogno – A unified voice across a wine portfolio

Posted in Brand & Identity, Campaigns & Launches.

A unified voice across a wine portfolio For the Italian wine house Borgogno, the challenge was to create a coherent advertising approach that strengthened the master brand while clearly differentiating individual wines and price segments. The goal was not to create one campaign, but a flexible...

Tom of Finland Vodka – Digital Pre-Launch & UX Strategy

Posted in Campaigns & Launches, Digital Experiences.

Tom of Finland Vodka— Digital Pre-Launch & UX Strategy Digital pre-launch strategy and UX design for the Swedish introduction of Tom of Finland Vodka, built to generate demand in a saturated spirits market. To support the Swedish launch of the Finnish vodka Tom of Finland, I designed a...

Lantmännen – Film

Posted in Campaigns & Launches, Film & Storytelling.

Lantmännen – Film A selection of film and video projects for Lantmännen, spanning brand campaigns, product launches and content developed for digital and broadcast channels. Campaign and product launch for AXA Hockeymackan Lingon, developed to challenge the market-leading competitor Pågen...

Campaigns & Launches

KLM CityTrips

Transavia Homecoming

Launching Dustin in a new international market

Les Fumées Blanches

Borgogno – A unified voice across a wine portfolio

Tom of Finland Vodka – Digital Pre-Launch & UX Strategy

Lantmännen – Film

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